Social media strategy
An individual strategy built on the doctor's specialisation, the competition and the clinic's positioning: content pillars, tone of voice, a content plan and a publishing calendar.
We run and grow social media for clinics, private practices and healthcare providers, from content strategy and visual style to daily posting and patient communication. AI speeds up the content and keeps every message answered.
An individual strategy built on the doctor's specialisation, the competition and the clinic's positioning: content pillars, tone of voice, a content plan and a publishing calendar.
Educational posts, reels and stories that explain treatments, answer common fears and show the doctors' expertise, written in clear language without scary terminology.
A recognisable visual style for the accounts: templates, covers and graphics that look professional and stay consistent from one post to the next.
Daily management of Instagram and other networks: publishing, stories, profile updates and highlights that keep the account alive and useful for patients.
Replies to comments and direct messages, moderation of reviews and careful handling of negative feedback, so every patient sees a practice that listens.
Meta Ads to reach new patients, audience testing and cost per lead optimisation, with ROI tracking and reports that show how social media turns into bookings.
AI in this service
Social media for a practice needs a steady rhythm and fast replies. AI takes over the routine, while the medical content and the voice of the doctor stay human.
AI helps turn the doctor's knowledge into drafts of posts, captions, scripts and visual variations, which our specialist edits and the doctor approves before publishing.
An AI assistant answers typical questions in direct messages about services, prices and booking, and passes anything medical or sensitive to your administrator.
n8n workflows move enquiries from social media into your CRM or booking system and collect engagement and ad data into regular reports without manual exports.
Why Qberry
We know how careful medical communication has to be: expert positioning, clear explanations and respect for patient concerns and advertising rules in every post.
A content plan, a publishing calendar and AI-assisted production keep the accounts active every week, even when the doctors are busy with patients.
Followers are not the goal. We track enquiries, cost per lead and bookings, and adjust the content and the ads by what brings patients.
Design tools for the visuals, AI and automation for the content and the replies.
With our technical process

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Developing and implementing the SMM strategy, creating and publishing content, managing the community, moderating comments and reviews, launching and optimising ad campaigns, and analytics with performance reports. In most cases it is complete management and promotion of the practice's social accounts.
Medical businesses that want to attract new patients and strengthen their reputation online, especially dental clinics, private practices, specialised clinics and independent doctors who rely on local visibility and patient loyalty. It works best where trust and communication drive the decision, such as consultations, aesthetic procedures, dental treatment, diagnostics and ongoing care.
It depends on your goals, the strategy, the number of channels, the complexity of the content, the ad scope and the level of audience engagement, as well as the requirements of medical communication. Each project is calculated individually; contact us for a preliminary analysis and consultation.
In most cases SMM for medical businesses includes setting up and managing targeted ads, which expand reach and bring new bookings. The scope is agreed individually, and some practices choose content and account management only, without paid advertising.
AI helps with drafts, ideas and variations, which saves time, but it does not publish on its own. Every post is edited by our specialist and checked by the doctor, so the facts are correct and the voice stays the practice's own.
Let's talk about your project
$ qberry --how-we-work
→ scope_and_estimate/
# clear scope and estimate before we start
→ weekly_demo/
# you see working progress every week
→ one_pm_on_your_side/
# one contact who owns your project
$ launch && support ▶
no black box —you see every step